China is Australia's largest trading partner, import source and export market, and Australia is China's eighth largest trading partner. China mainly imports iron ore, alumina, coal, wool, barley, etc. from Australia, and mainly exports computers, clothing, silk, luggage, toys, petroleum, and ceramics to Australia. Among them, ceramics include daily-use porcelain and architectural sanitary ceramics. Riding on the "Dongfeng" of the "Belt and Road", more and more companies in China mainly engaged in sanitary ware products want to "go out", and WaterMark is a necessary pass for sanitary ware to enter the Australian market
What is WaterMark?
WaterMark is a water mark certification carried out by Standards Australia International Limited (SAA). SAA is relatively neutral to the government and users in Australia. In 1988, it signed a memorandum of understanding with the federal government. It is a relatively independent, authoritative and guaranteed organization in Australia.
The WaterMark Certification Scheme in 2005 determined the regulations on the use of StandardsMark, WaterMark and Plumbing Safety TypeTest Mark for relevant certified products. Among them, the water mark certification process (WMCS) has determined that water mark certification is the only certification standard used for pipeline products. Only use Watermark certification.
WaterMark is a management mark required by the plumbing engineering management department, and it is an Australian certification mark for water supply and drainage and piping systems. The Australian plumbing industry recognizes the WaterMark mark very much. If the product has the WaterMark certification mark and its installation meets the requirements of plumbing and drainage operations and other aspects, then the product will be accepted throughout Australia. It can be said that WaterMark certification is the golden key for sanitary plumbing products to open the Australian market.
Supor is the most representative of the companies that have successfully obtained WaterMark certification and entered the Australian market. Supor Sanitary Ware is based in China and looks at the world. In order to meet the industry standard requirements of different countries and regions, Supor Sanitary Ware has passed the Australian WaterMark certification and provides more environmentally friendly and healthy products for the world. Supor, which has passed the WaterMark certification, deeply explored the vast Australian market, continued to promote brand promotion, and ensured the sustainable development of the company. It has achieved great success in the Australian market and has become one of the best-selling Chinese brands in the local area.
What are the benefits of WaterMark certification?
1.Competitive advantage
WaterMark certification makes the product stand out among similar products. WaterMark certification is a highly accepted and recognized symbol in Australia. This certification shows that the safety and function of the product have been recognized by Australian standards. At the same time, only those who have passed the WaterMark product certification can have the right to use this logo.
2.Enter the market
Complying with the WaterMark standard and obtaining the corresponding certification is a passport to enter the market, which means that the product can be accepted by consumers to a greater extent.
3.Reduce Product Liability Risk
Passing the WaterMark certification shows that you have the ability to continuously produce products that meet Australia's recognized standards, which invisibly reduces the risk of product liability. Product evaluation and certification records can be used as evidence for review in case problems arise.
4.Continuously improve product performance
Continuously monitor product performance and production process to achieve production effectiveness and product performance improvement, which is beneficial to supervise enterprises to continuously improve product performance.
5.Increase market share
In order to promote the "going out" of China's high-quality building materials and technical equipment, China Building Materials Federation-National Building Materials Exhibition and Trade Center International Certification Service Center provides international certification services for building materials companies to "go out". The scope of certification includes Australia, New Zealand CodeMark, WaterMark, CertMark, StandardsMark certification; Philippine PS certification, Malaysia SIRIM certification; American UL, NTA certification; Waterproof materials, wall materials, overall houses, switch cabinets, insulators and other related products.
